Industry pulse
What the live event world is talking about.
Our work happens in rooms, on sidewalks and at festival gates, so we keep an eye on the people who report on those places. Launches, tours, venues, sponsorships, new ways for brands to meet a crowd. Reading along keeps our crews ready for what clients will ask for next.
Below are the newest headlines from the trade press we follow, sorted by publication. Each one opens the original story on its own site. The list refreshes every few hours.
Event Marketer5 stories
- Survey Says: How Brands Turned Questions into Activations (Event Marketer, opens in a new tab)
- The Brief: Goddess Energy and Crappy Cars (Event Marketer, opens in a new tab)
- Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026 (Event Marketer, opens in a new tab)
- Experiential Marketing Trend of the Week: Cash Cabs (Event Marketer, opens in a new tab)
- AI Agents, the Joy Factor: Our 7 Takeaways From IMEX America 2026 (Event Marketer, opens in a new tab)
BizBash6 stories
- How SheaMoisture Brought Textured Hair Education to HBCUs (BizBash, opens in a new tab)
- CANADA: Halloween at Fairmont Banff Springs, SCREAM Edmonton Sells Out, Rocky Mountain Wine & Food Festival, and More (BizBash, opens in a new tab)
- 10 New Venues in Boston for Fall 2026 Meetings and Events (BizBash, opens in a new tab)
- US: José Andrés Concept to Open in Anaheim, Visit Denver's New Hire, American Ballet Theatre's Fall Gala, and More (BizBash, opens in a new tab)
- How Netflix and Walmart Teamed Up to Host a 'KPop Demon Hunters' Night Market (BizBash, opens in a new tab)
- Party Girl Pop-Up: See Inside This Clothing Brand’s Cheeky Convenience Store (BizBash, opens in a new tab)
Skift Meetings6 stories
- Steal These Ideas: 10 CSR Activities and Gifts From IMEX and Beyond (Skift Meetings, opens in a new tab)
- The AI Paradox Looming Over the Meetings Industry (Skift Meetings, opens in a new tab)
- One Woman Leader on the Importance of Curiosity (Skift Meetings, opens in a new tab)
- At IMEX America, Optimism Comes With a Price Tag (Skift Meetings, opens in a new tab)
- EIC’s Plan to Help Planners Find New Job Opportunities (Skift Meetings, opens in a new tab)
- Why Networking Receptions Stress Attendees Out - And What to Build Instead (Skift Meetings, opens in a new tab)
Smart Meetings6 stories
- What Happens When You Give 60% of Your Program Away to Conversation (Smart Meetings, opens in a new tab)
- IMEX America 2026 Recap: Day 3 (Smart Meetings, opens in a new tab)
- IMEX America 2026 Recap: Day 2 (Smart Meetings, opens in a new tab)
- IMEX America 2026 Recap: Day 1 (Smart Meetings, opens in a new tab)
- IMEX America 2026 Recap: Smart Monday (Smart Meetings, opens in a new tab)
- Why Advocacy Matters More Than Ever for Business Events (Smart Meetings, opens in a new tab)
Marketing Dive6 stories
- Courvoisier’s first global campaign in years embraces house party culture (Marketing Dive, opens in a new tab)
- Publicis agrees to preserve LiveRamp’s neutrality. Will it matter? (Marketing Dive, opens in a new tab)
- Dollar Shave Club markets ‘perfectly good’ razors as AI push continues (Marketing Dive, opens in a new tab)
- Amy’s Kitchen tackles ultra-processed food myths in national campaign (Marketing Dive, opens in a new tab)
- Billion Dollar Boy Group bets B2B is creator marketing’s next big wave (Marketing Dive, opens in a new tab)
- How marketers can optimize their media mix as confidence takes a turn (Marketing Dive, opens in a new tab)
Adweek6 stories
- Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities (Adweek, opens in a new tab)
- Salesforce to Buy Braze for $5.66 Billion (Adweek, opens in a new tab)
- Netflix Announces New Ad Updates for Measurement and Capabilities (Adweek, opens in a new tab)
- Kalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James (Adweek, opens in a new tab)
- FTC Approves Publicis’ $2.2 Billion LiveRamp Deal With ‘Neutrality’ Conditions (Adweek, opens in a new tab)
- Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership (Adweek, opens in a new tab)
Headlines and links belong to each publication. YWY does not write, edit or host these stories.
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